Gillette, WY (April 15, 2013) – Gillette- Campbell County Airport (GCCA) this week announced results of its annual Passenger Retention Study. Specifically, the airport studied local air travel habits and “leakage,” which is the number of air travelers who live in Campbell County, but use airports other than GCCA for their travel. The 2011/12 Passenger Retention Study will soon be available on www.iflygillette.com
Begin positioned relatively close to Denver International Airport and Rapid City Regional Airport, GCCA experiences particularly high leakage. According to the 2011/2012 Passenger Retention Survey: The Gillette “catchment area,” or geographic region served by the airport, is essentially Campbell County, WY and has a population of 40,433. 59% of catchment area passengers used Gillette-Campbell County Airport. 12% used Rapid City Regional Airport. 22% used Denver International Airport. Seven percent of travelers used other airports including those in Billings, Casper and Sheridan 64% of international traffic leaked to other airports.
“Increased passenger retention is a major focus for us, because every ‘leaked’ passenger represents lost revenue to the Gillette community and its businesses, “ explained Gillette-Campbell County airport director Jay Lundell. “Traveling from Gillette offers convenience, and as this study demonstrates, competitive fares to literally hundreds of destinations.” Fare-related findings from the study include In 2011, the average one-way domestic airfare for Gillette was $187;that’s $47 less than the average fare from other competing regional airports and only $17 more than Denver. In Gillette’s top 25 markets, the reported average fare in 2011 was approximately $36(18%) less than other competing regional airports. From Denver, the reported 2012 average fare from Gillette’s top 25 markets was approximately $56(or 44%) more than from GCC.
Lundell continued, “When travelers choose GCC, they infuse money into our community, while keeping our travel options robust for a community of our size. Those travelers also save on drive time, fuel costs and hotel stays, which can far exceed the price of flying out of GCC. I encourage our travelers to first check GCC airport’s competitive fares while making travel plans.”
About Gillette-Campbell County Airport
The Gillette-Campbell County Airport is located in Northeastern Wyoming in a major energy producing part of the country known as the Powder River Basin. Gillette is at the hub of this basin, and the Airport serves the commercial service and general aviation needs for a large portion of this corner of the state. The Airport sees approximately 61,000 passengers come through yearly and is currently served by Delta Air Lines and United Airlines to Denver, Salt Lake City & Rock Springs, Wyoming. The Gillette-Campbell County Airport and tenants currently employ approximately 260 people in the surrounding area.