Effective use of social media addressed at July Lunch & Learn

Press Release – So you have a Facebook page for your business. Is that enough social media presence? How do you use it to benefit your business? How do you track its effectiveness?

These and other questions will be addressed when Mary Melaragno, Director of Business Retention and Expansion for Energy Capital Economic Development, speaks at the Energy Capital Enterprise Center Lunch & Learn, July 10, 11:30 a.m. to 1 p.m. The session is open to the public and will be held at the Enterprise Center, 345 Sinclair St. Cost is $10, which covers a light lunch.

Mary is a long-time believer in the power of social media to get a business’ message out to its customers and potential customers. She has developed some proven principles to follow in determining which media will work best for your business, how to best use social media to engage followers and how to track effectiveness.

To reserve your spot, please RSVP to doni@EnergyCapitalED.com or call 686-2603 no later than July 6.